Design a new sex toy for Lovehoney and earn more than €120.000

Lovehoney has launched a new competition to find the sex toy of the future. Its 2009 winner designed a rotating wheel which simulates oral sex, the Sqweel.

Hundreds of thousands of Sqweels have been sold worldwide and the designer Trevor Murphy has earned more than €120.000 in royalties. It was even featured on Jay Leno's hit Tonight show in the States.

Fifty Shades of Grey author E L James is on the judging panel, along with Lelo founder Eric Kalén. Lovehoney has worked with E L James previously to produce the official collections of Fifty Shades sex toys and pharmacy products. Lovehoney is offering a  €1.170 prize in three categories: best sex toy for women, men and couples. A further €2.340 will go to the overall winning design which has the chance to go into production like Trevor's Sqweel. Lovehoney co-founder Neal Slateford said: "If we get a design which brings something completely new to the market there is no reason why the designer cannot enjoy the same kind of pay day as Trevor. You don't need to be engineer or a designer to enter  - all we need is a great idea and a rough sketch so that our designers can make your sex toy become a reality." Trevor Murphy said: “I’ve been squealing with delight every since I won. It has been wonderful seeing my design sold all over the world and even featured in movies and on the Jay Leno show in America. The team at Lovehoney are wonderful to work with. They are fantastic at bringing innovative designs to the market.”

E L James said: "Designing the Fifty Shades of Grey Official Pleasure Collection and Sensual Care Collection has been a great experience. Seeing your ideas come to life is hugely rewarding and I'd recommend entering Lovehoney's Design a Sex Toy competition to anyone."

Entrants need to provide a drawing of their design, a product name, plus an explanation of how it works, who it is for and what makes it different. For more details and where to email entries, go to http://www.lovehoney.co.uk/design-a-sex-toy/ Entries can also be  posted to D.A.S.T, LH Trading, 100 Locksbrook Road, Bath, BA1 3EN, United Kingdom. The competition closes on September 16.