California Exotic Novelties' First Time Fetish Gear Unbound


California Exotic Novelties is turning heads with its First Time Fetish Collection.




A new dimension of the popular beginner’s collection, First Time, the First Time Fetish brand extension introduces people to the world of fantasy play. Susan Colvin, President and CEO of California Exotic Novelties, says, “The First Time Collection is popular because it catches the attention of novices when they walk into a store. The First Time Fetish Collection includes products that people may have never purchased before. It's perfect because the brand speaks directly to them.” The First Time Fetish Collection includes a Riding Crop, Love Paddle, Satin Eye Mask, Nipple Teasers, Flogger,“O” Ring Gag, the Seduction Kit. The products are made of quality materials and come in a seductive, gray pallet.

Jackie White, Vice President of Sales for California Exotic Novelties, says, “First Time Fetish is a high quality line of playful fetish gear that is a must-stock for any retail store. The items are perfect for beginners or experienced users.” A soft presentation adds to the line’s appeal. Al Bloom, California Exotic Novelties Senior Director of Business Affairs, explains, “The First Time Fetish Collection is packaged in pretty boxes and easily merchandises on a store wall or end cap. This lets the beginner know this line is for her—and as any marketer knows, speaking to the target demographic is the key to success.

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