Überlube Arrives in the UK

The one-product brand has been a huge success in the US partly due to its unique properties which have seen it used as a sexual lubricant and cross-over into the styling and sports markets. Thanks to its unique silicone formulation, Überlube is long-lasting, non-greasy, and extraordinarily thin to the touch. This ensures the lubricant is a closer match to natural sexual fluids making the use of Überlube virtually imperceptible and a much more natural experience for consumers. One application of Überlube can last up to four hours, ensuring that the formulation is ideal for those who like really long lasting sex. The formulation is so tough, it has been proven to work underwater, making it great for adventurous couples. Speaking about the brand, Sam Godfrey, Operations Director at Planet Earth, said: “Überlube offers consumers exceptional sexual lubrication, giving long-lasting results that will make sex feel better. “The branding of Überlube is simple and stylish and will fit into any type of retail outlet and appeal to a wide demographic of user – which is one of the key reasons the brand has become adopted by mainstream businesses.”

In addition to the sexual health market, Überlube has enjoyed success in the sports market as it can help prevent chaffing occurred during endurance sports such as running and cycling and it has also been used by swimmers to protect the hair follicle from chlorine. Überlube has also been a major success in the US hair styling market as it can help to condition, add sheen and protect from frizzing. Überlube will be on show for the first time at this years ETO Show and will be available in 100ml and 50ml bottles with sample sizes also available upon request.